This year I was asked to organize and moderate a lunch panel discussion at the PRSA Nonprofit seminar series. Given the freedom to organize my panel of choice, I pulled together a panel featuring several of Seattle’s leading news journalists who focus a good portion of their time on social media. Why? How do they use it? What do they expect from PR pros? When do we contact them over the general assignment editors? How do they use social media to break news stories? How do they interact with the community? Etc. etc. etc. — these are all questions that I will ask Evonne Benedict from KING TV (AKA @KING5Seattle on Twitter), Linda Thomas from KIRO radio (aka @TheNewsChick on Twitter) and Paul Balcerak from KIRO TV (the man behind KIRO’s social efforts!). Have a question for them? Email me. Interested in the panel discussion? It is scheduled for November 10th at the 19th annual “Connecting for a Cause” at the Seattle Center.
There’s an even greater line-up in store the rest of the day! Learn how to make social media work for your nonprofit. Get up to speed on media relations in the digital age. Hear from a local e-metrics expert about how to measure your success online. Find out how other nonprofits are getting maximum PR exposure despite limited resources. Plus much more.
This year’s presenters include Chris Pirillo of Lockergnome, Shauna Causey of Ant’s Eye View, Kristen Eddings of PATH and the Washington Global Health Alliance, Melody Biringer of Crave Seattle, Chuck Taylor of the Everett Herald, Evonne Benedict of KING TV, Linda Thomas of KIRO Radio, Laura Kimball of Jolkona, Melissa Tizon and Dana Lewis of Swedish and many more.
Here is the full lineup.
Wednesday, Nov. 10
8:30 a.m.-3:15 p.m.
Northwest Rooms, Seattle Center
Register here.
SCHEDULE
8:30-9 a.m.
Breakfast and Welcome
9-9:50 a.m.
Make Social Media Work for Your Nonprofit: Tips from a Geek
Chris Pirillo, Lockergnome
10-10:45 a.m.
Breakout Session (Select One)
How to Write for an Online Audience
Chuck Taylor, The Everett Herald
E-metrics: Measure Your Success Online
Anil Batra, POP Multimedia
11-11:45 a.m.
Breakout Session (Select One)
How to Manage Volunteers and Interns for Your PR Efforts
Melody Biringer, CRAVE
Laura Kimball, Jolkona
Moderator: Nikki Balcerak , Greater Seattle Chamber of Commerce
Engaging 20- and 30-Somethings: Rallying Young People Around Your Cause
Kristen Eddings, PATH and the Washington Global Health Alliance
Noon to 1 p.m.
Lunch and Media Panel
Media Relations in the Digital Age
Linda Thomas, KIRO Radio
Paul Balcerak, KIRO TV
Evonne Benedict, KING TV
Aaron Blank, The Fearey Group
1:15-2 p.m.
Breakout Session (Select One)
Creating Online Community
Melissa Tizon and Dana Lewis, Swedish
Nonprofit Makeover: Fresh Ideas from Fundraising to the Web
Bridget Perez, Tray Creative
2:15-3 p.m.
45 Ideas in 45 Minutes
Shauna Causey, Ant’s Eye View
3-3:15 p.m.
Wrap Up
Visit PRSA Puget Sound’s calendar listings.
Cost: $85 PRSA members; $95 PRSA non-members; includes continental breakfast and lunch
Aaron BLANK 