Most of you know that I am a public relations and social media consultant by day and a wedding photographer by weekend and night. My wife is the Principal behind Visions of Romance and is a full time wedding pro. I am proud to say that she has done a heck of a job developing and sustaining a valued brand in the Seattle wedding industry. She has been quite busy. To top it all off, she is behind The Get Engaged Tour and is organizing an incredible speaker’s lineup of social media pros in the wedding industry. I am supporting the effort and in the process I crossed paths with Katrina Razavi who is about to launch Marriage.com. And since I find value in sharing my key findings, I must give you an inside look at Marriage.com.
So here is some background on it… Katrina and her team are about to launch Marriage.com and they claim it is a new, innovative platform to connect wedding pros with engaged couples. People who use the site will get their own exclusive marriage.com microsite. It is free but wedding pros pay a monthly subscription fee to use it. When launched in February 2011, Marriage.com hopes to create a bridal community consisting of experts and brides who are in the wedding planning process.
Do I think a more fragmented social media network will work? Well, in my opinion, only time will tell. If you look at another industry like magazines, where every type of industry has a trade publication, there has been a proven market for it. And, in the wedding industry, where the online wedding industry is asking for a change, Marriage.com will probably succeed. The URL name alone will drive traffic to the site. At the very least, I will recommend that Lacey and Visions of Romance test and use the site. After some success I will report back.
Aaron BLANK 